
Associate Dean for Graduate Studies and Research: Erik Ugland, Ph.D.
marquette.edu/comm/grad/index.shtml
Degrees Offered
Master of Arts; Certificate
Specializations
Master’s: Advertising and Public Relations; Broadcast and Electronic Communication; Communication Studies; Journalism; Mass Communication; Communication about Health Environment, Science and Sustainability
Certificate: Digital Storytelling, Professional Communication
Program Description
The J. William and Mary Diederich College of Communication graduate program prepares students for intellectual, artistic, professional and ethical leadership in a complex technological and multicultural world. It uses a core of common knowledge, values, and communication skills to improve understanding of communication as a cultural and social process and to develop the skills necessary for success in constantly changing information environments. Graduate students are partners in the production of knowledge and are actively involved in systematic research and professional development, which enables them to develop a mastery of the intellectual and professional content of the discipline. All students complete a core curriculum and develop a specialization in areas such as: advertising and public relations; communication studies; journalism; mass communication; and communication about health, environment, science and sustainability.
The program offers an interdisciplinary bridge between courses in a variety of areas and individual interests and goals. For example, students might wish to develop emphasis in such areas as health communication, visual communication, or global communication. Faculty advisers assist students in course planning and approve the final programs of study, which are custom-tailored to meet individual needs. Advisers help students develop programs that can include courses from other programs, such as business, marketing, English, psychology, sociology, political science and others.
The program can be tailored for students who have undergraduate training in their field of choice, who are working as practitioners, as well as those who wish to teach or conduct research.
The program prepares students to work in a variety of settings from education to industry. Students study and work in an urban laboratory with a wide array of advertising and public relations agencies, and communications consulting firms, network television stations, radio stations, and one of the world’s most respected newspapers. Marquette alumni work in many of these organizations and they routinely seek out Marquette graduate students for internship and employment opportunities.
The core courses broaden knowledge about current communication theory and professional and research practices. Other courses examine social issues, help prepare students for industry leadership, and sharpen the students’ professional skills.
Upon the completion of the master of arts degree program in communication, graduates will be able to:
- Apply research-based, theory-informed knowledge to the identification and solution of real-life issues in the field.
- Apply ethical decision-making skills in a variety of communication situations.
- Integrate knowledge from the discipline of communications with the chosen specialization area.
Prerequisites for Admission
For all master of arts and certificate programs in communication, the applicant should have graduated with, or be about to graduate with, a bachelor’s degree from an accredited institution and must have an undergraduate grade point average equivalent of at least a 3.000 on a 4.000 scale. Master of arts applicants without sufficient academic or professional background will be required to take some undergraduate courses with no graduate credit to satisfy deficiencies.
Application Requirements
Applicants must submit, directly to the Graduate School:
- A completed online application form and fee.
- Official transcripts from all current and previous colleges/universities except Marquette.
- Three letters of recommendation, specifically in letter format.
- A brief statement of academic and professional goals.
- (For M.A. applicants only) GRE scores (General Test only). Minimum GRE scores are as follows: verbal 450, quantitative 450, total score of at least 1,000, and analytical writing score of 4.5.
- (For international applicants only) a TOEFL score or other acceptable proof of English proficiency. A minimum score of 600 on the paper-based version, 250 on the computer-based version, or 100 on the Internet-based version is required.
General Information
All papers and oral presentations produced by students in all classes are expected to conform to professional standards of lucidity, coherence, grammar and syntax. All instructors in all classes in communication will consider the factors listed above, as well as substance, in grading written and oral presentations. Integrity is essential to any communication professional and is expected of students in communication. The worst offenses are plagiarism, unapproved collaboration, or falsifying work in whole or in part.
Joint Program of Study
M.A. in Communication and in Political Science or International Affairs
The J. William and Mary Diederich College of Communication, in conjunction with the Department of Political Science, offers a program of joint study leading to a master of arts degree in communication and a master of arts degree in political science or international affairs. Joint degree students are able to complete both degree programs in less time than if both degrees were pursued separately.
Students seeking admission into the joint degree program must submit to the Graduate School separate applications for admission to both programs, including two sets of required documentation, and must meet the admission requirements of each program. Acceptance into one program does not guarantee acceptance into the other. If a student is accepted into one program and not the other, the student can still choose to accept the admission offer from the first program but would not be considered a joint degree student. Because students are officially admitted into only one Marquette University graduate program at a time, applicants must indicate which program they intend to pursue and complete first, although once accepted for admission to both programs, students may take courses from both departments. Upon completion of the first program, the student will be officially admitted to the second program for completion of the remainder of the joint program.
Joint degree students count 9 credits of course work in each program toward the required course work credits of the other program. Thus, 9 of the 30 credits required for the thesis track, or 9 of the 36 credits required for the non-thesis track for the master of arts degree in communication will come from POSC courses, and 9 of the 30 credits required for the master of arts degree in political science or international affairs will come from COMM courses.
Courses
Following is a listing of all J. William and Mary Diederich College of Communication courses followed by area specialization courses.
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Communication
Thesis Track (Plan A)
Students must complete 24 credit hours of course work and 6 credit hours of thesis work (a total of 30 credit hours), and submit an approved thesis. Students are required to give an oral defense of their thesis.
Non-Thesis Track (Plan B)
All students are admitted to the program in Plan A (thesis) but may transfer to Plan B (non-thesis) with approval of the program.
Non-thesis track students must complete 36 credit hours of course work and pass a comprehensive examination. A professional project of 3 credit hours (COMM 6998 Professional Project in Communication) can fulfill 3 of the 21 non-core credit hours of course work.
Non-thesis track students are required to pass a comprehensive examination which tests their abilities to integrate theory and research methods in subject areas within their specialization. The exam normally is taken during the student’s final term.
Required Core Courses
All Plan A and Plan B students are required to take the following college core courses (15 credit hours total) in addition to those required for their areas of specialization, outlined in Program Details, below.
COMM 6000 | Theories of Communication | 3 |
COMM 6250 | Ethics in Communication | 3 |
COMM 4330 | Health, Science and Environmental Communication | 3 |
COMM 6100 | Qualitative Research Methods in Communication | 3 |
or COMM 6150 | Quantitative Research Methods in Communication | |
Elective (6000-level) | 3 | |
ADPR 1400 | Advertising Principles (junior standing) | 4 |
Total Credit Hours | 19 |
Program Details
Upon admission to the graduate program, students are assigned faculty advisers to work with throughout their time at Marquette. Students work with their advisers to select courses that will meet their needs. Students must earn a grade point average of at least 3.000 with no grades below a C.
The specializations are described below along with any required course work.
Advertising and Public Relations
Advertising and public relations is designed for those who wish to learn theory, research and professional skills needed to succeed in the new world of marketing communications. Students are required to take three of the following courses:
ADPR 6400 | Advertising and Public Relations Management | 3 |
ADPR 6500 | Advertising and Public Relations in Society | 3 |
ADPR 6600 | Integrated Marketing Communication Campaigns | 3 |
ADPR 6931 | Topics in Advertising and Public Relations | 3 |
ADPR 6931 Topics in Advertising and Public Relations may be counted twice toward this requirement as long as the topics vary.
Communication Studies
Communication studies is designed for those interested in applying theory and research in the analysis of a variety of messages from diverse sources including organizations, families, media and political leaders, enabling graduates to work in a variety of careers from education to industry. Students must complete at least three of the following:
COMM 6200 | Rhetorical Criticism | 3 |
COMM 6400 | Intercultural Communication | 3 |
COMM 6450 | Theories of Persuasion | 3 |
CMST 6100 | Interpersonal Communication | 3 |
CMST 6200 | Organizational Communication | 3 |
Journalism
The journalism specialization is designed to provide students with the theory, research and professional skills needed for the many varieties and media to succeed in a variety of professional contexts of journalism in the information age. Students with Plan A (thesis) emphasis complete a Plan of Study with the help of their adviser to specify course selections in the specialization. Students with Plan B (non-thesis) emphasis must complete:
JOUR 6800 | Processes and Strategies in Public Affairs Reporting | 3 |
JOUR 6850 | Specialized Reporting | 3 |
COMM 6964 | Proseminar and Practicum in Digital Journalism | 3 |
Recommended electives are:
COMM 6500 | Media Law * | 3 |
COMM 6550 | Communication History | 3 |
COMM 6600 | Media Economics and Management | 3 |
COMM 6650 | Sociology of Communication | 3 |
COMM 6750 | Media and the Information Society | 3 |
* | Preferred |
Mass Communication
This interdisciplinary specialization is designed to provide students with both the theoretical background to understand mass communication phenomena and the specialized knowledge and skills necessary for professional work in a variety of mass communication fields.
For students who want to tailor their program to meet their individual needs, the mass communication specialization allows maximum flexibility. Students work with an adviser to design their program, which may include diverse areas such as global studies, visual communication, and media effects.
Communication about Health, Environment, Science and Sustainability
This interdisciplinary specialization provides students with the theory, research and fundamental professional knowledge needed to (1) understand the processes, roles and effects of communicating about health, environment, science, and sustainability interpersonally, in organizations and in society, and (2) apply this understanding to the task of communicating technical, specialized information to a variety of audiences, especially non-expert, lay audiences.
Students following the Plan A master’s thesis track must complete the required core courses (15 credits) along with the following courses, for a total of 30 credits:
JOUR 5330 | Health, Science, and Environmental Communication | 3 |
COMM 6999 | Master's Thesis | 6 |
COMM 6931 | Topics in Communication | 3 |
or CMST 5500 | Health Communication | |
Elective | 3 |
Students following the Plan B non-thesis track must complete the required core courses (15 credits) along with the following courses, for a total of 36 credits:
JOUR 5330 | Health, Science, and Environmental Communication | 3 |
COMM 6998 | Professional Project in Communication | 3 |
COMM 6931 | Topics in Communication | 3 |
or CMST 5500 | Health Communication | |
Electives | 12 |
The all-course option (no thesis or professional project) is not available in this specialization.


Digital Storytelling
The J. William and Mary Diederich College of Communication also offers a 15 credit hour, non-degree graduate certificate in digital storytelling. The certificate is for those who want to understand the theoretical foundation of storytelling, apply it to the various disciplines in communication, and learn the applied skills in multimedia technology that enable them to be competitive in the converged job market. Students who complete the certificate learn different types of storytelling, such as informational, persuasive, and historical, and different forms of storytelling, such as public affairs journalism, fundraising, advertising, public relations, entertainment, as well as family stories. Students also learn different means for doing storytelling through documentaries, blogs, websites, print media, etc. The certificate can stand alone or can be applied toward the master’s degree in communication for students admitted to the degree program.
Certificate Requirements
The certificate in digital storytelling requires the completion of three required courses (9 credits) and two elective courses (6 credits) for a total of 15 credits. One of the required courses is a capstone. Students should consult their adviser or the associate dean for graduate studies and research when deciding upon electives.
Required Courses: | ||
COMM 6850 | The Craft of Digital Storytelling | 3 |
COMM 6900 | Storytelling in Public Life | 3 |
COMM 6997 | Capstone in Digital Storytelling | 3 |
Elective Courses: Students select two additional courses (6 credits) in consultation with their adviser and/or the associate dean for graduate studies and research. | 6 |

On this page
- Degrees Offered
- Specializations
- Program Description
- Prerequisites for Admission
- Application Requirements
- General Information
- Joint Program of Study
- Courses
- Communication
- Program Details
- Digital Storytelling
- Advertising & Public Relations Courses
- Broadcast & Electronic Comm Courses
- Communication Studies Courses
- Communication Courses
- Journalism Courses
- Theatre Arts Courses
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