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Corporate Communication

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Corporate Communications Major

Work in the corporate environment will require students to accurately assess internal and external corporate communication needs and frame strategic responses that are appropriate to multiple contexts and audiences. Students will also need to understand the role of the corporation within our contemporary global society as well as the way in which communication helps shape, maintain and ultimately transform various aspects of corporate identity, culture and vision.

The corporate communication major is designed to address these needs by providing a broad-based curriculum that draws from both theory and practice. After successfully completing this major, students will be able to think critically about the role of the corporation, understand the intersection of corporate and communication practice and develop skills that can be applied across various corporate contexts.

Requirements for the Major: A total of 41 credits of course work are required for completion of the major in corporate communication.

Required Courses

CCOM 2000	Issues in Corporate Communication	3
CCOM 3250	Corporate Writing	3
CCOM 3750	Corporate Rhetoric	3
CCOM 4750	Corporate Social Responsibility	3
ADPR 1800	Public Relations Principles	3
ADPR 2200	Media Writing	3
BUAD 2005	Business Foundations	2
CMST 3200	Organizational Communication	3
CMST 4600	Communication Consulting	3
ECON 1001	Introduction to Economics (*)	3
MATH 1700	Modern Elementary Statistics (**)	3
Total Credit Hours		32

 

Students must select three courses from the list below:		9
ADPR 3200	Marketing Communications Design and Production
ADPR 4300	Emerging and Social Media in a Dynamic Marketplace
BREC 2555	Corporate Media
BULA 3001	Legal Environment of Business
CMST 4260	New Communication Technologies in the Workplace
CMST 4270	Communicating in Multinational Organizations
CCOM 4931	Topics in Corporate Communication
CCOM 4986	Corporate Communication Internship (***)
HURE 3001	Management of Human Resources
MANA 3001	Behavior and Organization
MARK 3001	Introduction to Marketing
PHIL 4330	Business Ethics
Total Credit Hours		9

*	ECON 2003 may be substituted.
**	PSYC 2001, SOCI 2001, or MANA 2029 may be substituted.
***	Up to 3 internship credits may be counted toward the major.

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Typical Program for Corporate Communication Majors

Freshman
First Term	Hours	Second Term	Hours
CMST 1000	3	COMM 2100 or 1100 (UCCS (R))*	3
ENGL 1001	3	ECON 1001 (UCCS (ISB))	3
UCCS (HCS)	3	Foreign language or UCCS (DC)	3-4
Foreign language or UCCS (DC)	3-4	UCCS (SN)	3-4
THEO 1001 (UCCS (T))	3	COMM 1200	3
	15-16		15-17
Sophomore
First Term	Hours	Second Term	Hours
COMM 2100 or 1100 (UCCS (R))*	3	ADPR 2200 or BUAD 2005	2-3
CCOM 2000	3	UCCS (LPA)	3
ADPR 2200 or BUAD 2005	2-3	PHIL 1001 (UCCS (HNE))	3
COMM 2500	3	ADPR 1800 or CMST 3200	3
ADPR 1800 or CMST 3200	3	MATH 1700 (UCCS (MR))	3
	14-15		14-15
Junior
First Term	Hours	Second Term	Hours
PHIL 2310 (UCCS (HNE))	3	UCCS (T)	3
CCOM 3250	3	CCOM 3750	3
CMST 4600	3	CCOM elective	3
Minor/electives	6-9	UCCS (DC)	3
		Minor/elective	6
	15-18		18
Senior
First Term	Hours	Second Term	Hours
CCOM electives	6	CCOM 4750	3
Minor/electives	11	Minor/electives	15
	17		18
Total credit hours: 126-134

*	COMM 2100 Introduction to Visual Communication cannot be used to fulfill the UCCS Literature/ Performing Arts requirement.