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Advertising Major
The major in advertising is designed to give students the knowledge and skills to be an effective marketing communicator. The program integrates content from both advertising and public relations to give majors maximum flexibility in the types of careers that can be pursued after graduation. Such opportunities exist in advertising agencies, corporate advertising departments, graphic design firms and media sales. Internships allow students to take advantage of the thriving local advertising community.
Requirements for a Major: A total of 36 credits of course work must be completed for the major in advertising. Students with a major in advertising cannot take more than 48 credits in the mass communication areas (ADPR, BREC, COMM and JOUR) and are required to take 80 credits outside of mass communication areas with at least 65 credits in the liberal arts. The following courses must be completed toward the 36 credits:
Required Courses
| ADPR 1400 | Advertising Principles | 3 |
| ADPR 2100 | Digital Communication Design | 3 |
| ADPR 2200 | Media Writing | 3 |
| ADPR 2400 | Strategic Research and Planning for Advertising and Public Relations | 3 |
| ADPR 3400 | Advertising Copywriting | 3 |
| ADPR 3986 | Internship in Advertising and Public Relations | 3 |
| ADPR 4100 | Advertising Media Planning | 3 |
| ADVE 4997 | Advertising Campaigns | 3 |
| COMM 3800 | Media Law | 3 |
| COMM 3900 | Ethical Problems of Mass Communications | 3 |
| Plus two coures from any of the following: | 6 | |
| Public Relations Principles | ||
| Marketing Communications Design and Production | ||
| Public Relations Writing | ||
| Public Relations Strategies | ||
| Sports Promotion | ||
| Business to Business Marketing Communication | ||
| Emerging and Social Media in a Dynamic Marketplace | ||
| Advanced Advertising Copywriting | ||
| Advertising and Public Relations Account Management | ||
| Multicultural and International Advertising and Public Relations | ||
| Cultural Identity, Media and World Religions | ||
| Advanced Public Relations Writing | ||
| MU Led Travel/Study Abroad | ||
| Seminar in Advertising and Public Relations | ||
| Special Institute/Workshop/Project | ||
| Independent Study in Advertising and Public Relations | ||
| Production Techniques | ||
| Video Production | ||
| Script and Continuity | ||
| Corporate Media | ||
| The Business of Entertainment | ||
| Sound Design | ||
| Broadcast Sales and Promotion | ||
| Intercultural Communication | ||
| New Communication Technologies in the Workplace | ||
| Communicating in Multinational Organizations | ||
| Cross-Cultural Communication in the United States | ||
| Issues in Corporate Communication | ||
| Corporate Rhetoric | ||
| Basic Photography | ||
| Acting 1: Fundamental Technique | ||
| Understanding Entrepreneurship | ||
| Introductory Social Psychology | ||
| Total Credit Hours | 36 | |
The following courses are also required but do not count as hours in the major:
| CMST 3300 | Persuasion | 3 |
| ECON 2003 | Principles of Microeconomics | 3 |
| MARK 3001 | Introduction to Marketing | 3 |
| PSYC 1001 | General Psychology | 3 |
| And one of the following: | 3 | |
| Modern Elementary Statistics | ||
| Psychological Measurements and Statistics | ||
| Business Statistics | ||
| Total Credit Hours | 15 | |
Typical Program for Advertising Majors
| Freshman | |||
|---|---|---|---|
| First Term | Hours | Second Term | Hours |
| CMST 1000 | 3 | COMM 1200 | 3 |
| ENGL 1001 (UCCS (R)) | 3 | COMM 1100 (UCCS (R)) | 3 |
| UCCS (HCS) | 3 | ADPR 1400 | 3 |
| Foreign Language or UCCS (DC) | 3-4 | Foreign Language or UCCS (DC) | 3 |
| THEO 1001 (UCCS) | 3 | PHIL 1001 (UCCS (HNE)) | 3 |
| 15-16 | 15 | ||
| Sophomore | |||
| First Term | Hours | Second Term | Hours |
| ADPR 2100 or CMST 3300 | 3 | ADPR 2100 or CMST 3300 | 3 |
| ADPR 2200 | 3 | COMM 2100 (or UCCS (DC))* | 3 |
| COMM 2100 (or UCCS (DC))* | 3 | COMM 2500 | 3 |
| MATH 1700 (UCCS (MR) or (SN)) | 3 | ECON 2003 | 3 |
| PSYC 1001 (UCCS (ISB), or elective) | 3 | MATH 1700 (UCCS (MR) or (SN)) | 3 |
| UCCS (LPA) | 3 | ||
| 18 | 15 | ||
| Junior | |||
| First Term | Hours | Second Term | Hours |
| MARK 3001 | 3 | ADPR 3986 | 3 |
| PHIL 2310 (UCCS) | 3 | COMM 3900 | 3 |
| ADPR 2400 | 3 | Minor/elective courses | 11 |
| ADPR 3400 | 3 | ||
| Major elective | 3 | ||
| 15 | 17 | ||
| Senior | |||
| First Term | Hours | Second Term | Hours |
| UCCS Theology course | 3 | ADVE 4997 | 3 |
| ADPR 4100 | 3 | Major/minor electives | 12 |
| COMM 3800 | 3 | ||
| Major elective | 3 | ||
| Minor/elective courses | 6 | ||
| 18 | 15 | ||
| Total credit hours: 128-129 | |||
| * | COMM 2100 Introduction to Visual Communication cannot be used to fulfill the UCCS Literature/ Performing Arts requirement. |
Advertising Minor
Required Courses
| ADPR 1400 | Advertising Principles | 3 |
| ADPR 2200 | Media Writing | 3 |
| and four courses from: | 12 | |
| Strategic Research and Planning for Advertising and Public Relations | ||
| Marketing Communications Design and Production | ||
| Advertising Copywriting | ||
| Advertising Media Planning | ||
| Business to Business Marketing Communication | ||
| Emerging and Social Media in a Dynamic Marketplace | ||
| Advanced Advertising Copywriting | ||
| Advertising and Public Relations Account Management | ||
| Multicultural and International Advertising and Public Relations | ||
| Cultural Identity, Media and World Religions | ||
| Seminar in Advertising and Public Relations | ||
| Advertising Campaigns | ||
| Total Credit Hours | 18 | |
Public Relations Major
The major in public relations is designed to give students the knowledge and skills to be an effective marketing communicator. The program integrates content from both public relations and advertising to give majors maximum flexibility in the types of careers that can be pursued after graduation. Such opportunities exist in public relations agencies, corporate communication departments, government and nonprofit organizations. Internships are emphasized, taking advantage of the numerous public relations needs of local organizations.
Requirements for a Major: A total of 39 credits of course work must be completed for the major in public relations. Students with a major in public relations cannot take more than 48 credits in the mass communication areas (ADPR, BREC, COMM and JOUR) and are required to take 80 credits outside of the mass communication areas with at least 65 credits in the liberal arts. The following courses must be completed toward the 39 credits:
Required Courses
| ADPR 1800 | Public Relations Principles | 3 |
| ADPR 2200 | Media Writing | 3 |
| ADPR 3200 | Marketing Communications Design and Production | 3 |
| ADPR 3600 | Public Relations Writing | 3 |
| ADPR 3800 | Public Relations Strategies | 3 |
| ADPR 3986 | Internship in Advertising and Public Relations | 3 |
| CMST 3300 | Persuasion | 3 |
| COMM 3800 | Media Law | 3 |
| or CMST 4330 | Freedom of Speech | |
| COMM 3900 | Ethical Problems of Mass Communications | 3 |
| PURE 4997 | Public Relations Campaigns | 3 |
| Plus three electives from ADPR, ADVE, PURE courses and/or any of the the following courses: | 9 | |
| Communication and Conflict | ||
| Organizational Communication | ||
| New Communication Technologies in the Workplace | ||
| Cross-Cultural Communication in the United States | ||
| Health Communication | ||
| Issues in Corporate Communication | ||
| Corporate Rhetoric | ||
| Total Credit Hours | 39 | |
Typical Program for Public Relations Majors
| Freshman | |||
|---|---|---|---|
| First Term | Hours | Second Term | Hours |
| CMST 1000 | 3 | COMM 1200 | 3 |
| ENGL 1001 (UCCS (R)) | 3 | COMM 1100 (UCCS (R)) | 3 |
| UCCS (HCS) | 3 | ADPR 1800 | 3 |
| Foreign Language or UCCS (DC) | 3-4 | Foreign Language or UCCS (DC) | 3-4 |
| THEO 1001 | 3 | PHIL 1000 (UCCS (HNE)) | 3 |
| 15-16 | 15-16 | ||
| Sophomore | |||
| First Term | Hours | Second Term | Hours |
| ADPR 2200 | 3 | COMM 2100 (or UCCS (DC))* | 3 |
| COMM 2100 (or UCCS (DC))* | 3 | COMM 2500 | 3 |
| PHIL 2310 (UCCS (HNE)) | 3 | UCCS (LPA) | 3 |
| UCCS (ISB) | 3 | UCCS (MR) or (SN) | 3 |
| UCCS (MR) or (SN) | 3 | UCCS (T) | 3 |
| Major elective | 3 | ||
| 15 | 18 | ||
| Junior | |||
| First Term | Hours | Second Term | Hours |
| ADPR 3200 or 3600 | 3 | ADPR 3200 or 3600 | 3 |
| ADPR 3800 or 3986 | 3 | ADPR 3800 or 3986 | 3 |
| CMST 3300 or COMM 3900 | 3 | CMST 3300 or COMM 3900 | 3 |
| Major elective | 3 | Major elective | 3 |
| Minor/electives | 6 | Minor/elective | 3 |
| 18 | 15 | ||
| Senior | |||
| First Term | Hours | Second Term | Hours |
| COMM 3800 or CMST 4330 | 3 | Minor/electives | 15 |
| PURE 4997 | 3 | ||
| Minor/electives | 11 | ||
| 17 | 15 | ||
| Total credit hours: 128-130 | |||
| * | COMM 2100 Introduction to Visual Communication cannot be used to fulfill the UCCS Literature/ Performing Arts requirement. |
Public Relations Minor
Required Courses
| ADPR 1800 | Public Relations Principles | 3 |
| ADPR 2200 | Media Writing | 3 |
| And four courses from: | 12 | |
| Strategic Research and Planning for Advertising and Public Relations | ||
| Marketing Communications Design and Production | ||
| Public Relations Writing | ||
| Business to Business Marketing Communication | ||
| Emerging and Social Media in a Dynamic Marketplace | ||
| Advertising and Public Relations Account Management | ||
| Multicultural and International Advertising and Public Relations | ||
| Cultural Identity, Media and World Religions | ||
| Seminar in Advertising and Public Relations | ||
| Public Relations Campaigns | ||
| Total Credit Hours | 18 | |
On this page
- Advertising Major
- Advertising Minor
- Public Relations Major
- Public Relations Minor
- Advertising & Public Relations Courses
- Public Relations Courses
College of Communication
- Degrees Offered
- Admission Requirements
- Academic Regulations
- Graduation Requirements
- Majors and Minors
- Advertising and Public Relations
- Broadcast and Electronic Communication
- Communication Courses
- Communication Studies
- Corporate Communication
- Fine Arts
- Journalism
- Performing Arts
- Student Media
- Facilities/Laboratories
- Student Organizations
